A new hotel in a historic building in downtown Detroit. The Foundation is located in the former Detroit Fire Department headquarters. The brand pays homage to the heritage of the building, as well as the honest ethic of the firefighters who once worked there, and serves as a beacon for Detroit's renaissance. The property has experienced success since opening that has succeeded projections.

Aparium Hotel Group
Luxury Hotel
Spring 2017

Branding, Positioning, Naming, Identity, Collateral, Signage, Artwork, Uniforming, Programming