The rebrand and relaunch of a downtown D.C. hotel. Located near dupont circle, the goal was to create a welcoming and engaging social hub for the locals, and a destination for travellers. Inspired by the bohemian history of the neighborhood, the design and the brand embraces the hangout vibes and residential warmth of the boho design style.

Brookfield Property Group
Luxury Hotel
Spring 2020

Branding, Positioning, Naming, Identity, Collateral, Copywriting, Programming, Interiors